This is the front cover of the NME magazine. The audience demographic it is attempting to identify with is 'rebellious' or 'anti authority.' It is also aimed at people who are creative or experimental. It is different in tone and style to other music magazines in that it is not trying to identify with an audience that enjoys manufactured 'pop' like the X Factor variety.

The kicker on the front page says that the lead singer of the Arctic Monkey's is not 'leaving' his band for The Last Shadow Puppets. This suggests that the fan base/audience of the Arctic Monkeys are very loyal, and the NME is keeping them up to date with the latest news and gossip. This is something the magazine prides itself on - they are on the side of the fan. 

James Boudaboussa