Front cover analysis

This is the front cover of a Mixmag magazine. The audience demographic it is attempting to identify with is 'rebellious' or 'anti authority' as it is represented by school kids who usually are cheeky and rebellious. It is also aimed at people who are creative or experimental as the costumes code for this as well as the artists being unknown shows that it is for people who like to experiment when listening to new artists/music. It is different in tone and style to other music magazines in that it is not trying to identify with an audience that enjoys manufactured 'pop' like the X Factor variety. The kicker on the front page says meet the new artists on the scene, 'Meet the young things that run tings'. Using slang such as 'tings' suggesting that the magazine is suitable for the younger generation. This suggests that the fan base/audience of Mixmag are a younger generation, and Mixmag are keeping them up to date with the latest news and gossip such as new artists etc. This is something the magazine prides itself on - they are on the side of the fan.

Daniel Riley